Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is Reactive…but there’s something even Better

People often get confused when we talk about two words…Word-of-Mouth and Advocacy. It’s pretty ...

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Advocates, Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The ULTIMATE Customer Challenge…How do you Rank?

Virtually every business owner and executive I talk to says they “care about their ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Loyalty, Customer Satisfaction, Engagement, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Relationships, Risk, ROI, Social Media, Social Media for CEOs, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

CEOs, Presidents, and Business Owners…RISK or OPPORTUNITY?

If you are the leader of your organization, this question is for you… “Are ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Instead of thinking BIG…think IMPACT

I want to be the BIGGEST Company in my industry. I want to have ...

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Brand, Breaking News, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Increased Profitability, Interaction, Leadership, Marketing, Mind Shift, Relationships, Results, Risk, Sales, Social Media, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

“Why” McDonald’s added FIRST Customer Officer…5 Things to Learn

Believe it or not, McDonald’s has just added its FIRST “Customer Officer.” Whether you ...

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Advocates, Analytics, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Customer Profiles and their Likelihood of “Spreading the Word” about You

Here’s a simple way to analyze the customer base in your own company and ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Market Differentiation, Marketing, Passion, Push Marketing, Results, Social Media, Social Networking, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Forget “Customized” for the Customer…Just Take Anyone’s Money

This just caught my attention and was so blatantly against where we are today ...

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Advocates, Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Expectations, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, Social Media, Social Media for CEOs, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Let’s Play the “Customer” Newlywed Game…

Everyone knows the Newlywed game. It’s where two newly married couples compare their answers ...

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Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Helping, Interaction, Market Differentiation, Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Are your employees empowered to deliver WOW!

Do you have policies and rules in place that either empower or restrain your ...

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Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Results, ROI, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When the UNEXPECTED becomes the EXPECTED

What if your customers came to expect the UNEXPECTED? What if every time your ...

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