Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Relationships, Results, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is the ULTIMATE test of “Customer Action”

Customers tell us all kinds of things…often times what they feel we want to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

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Advocates, Analytics, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

When a Customer Complains you win…5 Reasons Why

Woman Stressed Listening To A Loud Complaint When a customer complains all kinds of ...

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Best Practices, Brand, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Voice of the Customer, Word-of-Mouth

Are you Creating FEAR with your Customers?

One of the biggest components in creating fear in people is the UNKNOWN. Regardless ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, Word-of-Mouth

Creating “Satisfied” Customers = Extinction

road with sign pole and blue sky with clouds Let’s take a quick vote…raise ...

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Advocates, Analytics, Best Practices, CEO, Customer Experience, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Promises, Relationships, Results, Risk, ROI, Sales, Trust, Trusted Relationships, Voice of the Customer

How often do your Customers “Vote”

When someone decides they don’t like their initial experience or don’t like the experience ...

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Advocates, Brand, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, Social Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The ONE THING your Customer knows…100% of the time

There is one thing I get from doing lots of speeches…feedback. Whether I ask ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Customers Want MORE than just being NICE

You walk into your favorite store and you are greeted by “happy Harry” who ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

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Analytics, Best Practices, Business Strategy, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Leadership, Mind Shift, Passion, Results, ROI, Strategy, Tools, Voice of the Customer, Word-of-Mouth

Metrics Drive Mediocrity…They Don’t Measure Everything

Since I just wrote a post on the word “Mediocre” I thought I would ...

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