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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Category: Customer Focused

Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Innovation, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

WARNING…Mind Mapping might just Kill your Customer Experience

You walk into a store or restaurant or anywhere else and look around. The ...

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Analytics, Best Practices, Business Strategy, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Leadership, Mind Shift, Passion, Results, ROI, Strategy, Tools, Voice of the Customer, Word-of-Mouth

Metrics Drive Mediocrity…They Don’t Measure Everything

Since I just wrote a post on the word “Mediocre” I thought I would ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Mediocre” is NOT in our vocabulary

Average Survey Result Checked On A Clipboard Customer Obsessed organizations have their own vocabulary. ...

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Advocates, Authenticity, Best Practices, Business Strategy, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Social Media Plan…Are the “Streetlights” On?

You’re walking down the streets of Seattle (or any other big city) and the ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Relationships, Social Media, Viral Marketing, WOM on Steroids, Word-of-Mouth

The “Half-life” of Customer Experiences

This is probably my undergraduate degree in Biology coming out, but I was thinking ...

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Advocates, Best Practices, Blogging, Brand, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Social Media, Strategy, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Be Helpful…Be Relevant…Be FIRST

We’ve all read some sort of “Top 10 List” of what successful people do ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Results, Strategy, Voice of the Customer, Word-of-Mouth

If YOU don’t know why you are DIFFERENT…neither do your CUSTOMERS

Identity I had a recent, hauntingly familiar, encounter with a Business Owner the other ...

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Advocates, Authenticity, Brand, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Relationships, Results, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Advocacy” is more about your Character than your Work

Two scenarios…which one would you prefer if they were your employees? Hi Bob…I wanted ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Don’t be “That Guy/Girl/Company”

I see a tweet or a post and the title looks pretty interesting…in fact ...

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Analytics, Best Practices, Business Strategy, CEO, Cost of Sale, Customer Centric, Customer Focused, Customer Obsessed, Increased Profitability, Leadership, Mind Shift, Passion, Results, Risk, ROI, Sales, Strategy, Voice of the Customer

Where do Customers fit on your Balance Sheet?

Even though I spent just over 10 years working for the largest public accounting ...

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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