Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

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Business Strategy, Customer Experience, Customer Loyalty, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Promises” – still the foundation…

This week I was in a discussion with a new client about their business ...

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Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

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Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Satisfaction, Innovation, Interaction, Marketing, Mind Shift, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth, Word-of-Mouth Marketing

Why would you ever need social media?

Back in the early days, business was done eyeball to eyeball and with a ...

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Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it?  But in essence, that’s exactly what ...

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Advocates, Authenticity, Customer Experience, Expectations, Social Media, Social Networking, Tools, Traditional Media, Transparency, Word-of-Mouth

Word-of-Mouth is the new Judge

Take a look at this list of companies ragan.com shared on their blog, “Report: ...

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Advocates, Best Practices, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Market Differentiation, Marketing, Passion, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

WOM is leveraged through ADVOCATES

I wrote a blog post on one of my other blogs called, “Have you ...

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Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?”  ...

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Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

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Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has ...

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