Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Communication, Cost of Sale, Creativity, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Are Your Customers Longing to Hear a “Caring” Human Voice?

The world is moving faster and faster, getting more electronic and automated through AI ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Creativity, Culture, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Economy, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Post Mortem…One BIG LESSON We Can All Learn From Toys R Us

There has been a lot written about why Toys R Us went bankrupt and ...

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Advocates, Best Practices, Brand, CEO, Cost of Sale, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth

An “OUNCE of PREVENTION is worth a POUND of CURE”…here are the Numbers

Anyone ever hear this phrase…I heard it all the time from my dad. Whenever ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Cost of Sale, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth is BAD for You…2 Key Issues

Free Word And Fireworks Showing Freebie and Promotion Word-of-Mouth has been (and still is) ...

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Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

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Analytics, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Increased Profitability, Leadership, Market Differentiation, Marketing, Results, ROI, Sales, Strategy, Traditional Marketing

FREE = COMMODITY…and Where Companies Lose their Differentiation

Free Word And Fireworks Showing Freebie and Promotion We’ve been hearing the word “Commodities” ...

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Analytics, Best Practices, Business Strategy, CEO, Cost of Sale, Customer Centric, Customer Focused, Customer Obsessed, Increased Profitability, Leadership, Mind Shift, Passion, Results, Risk, ROI, Sales, Strategy, Voice of the Customer

Where do Customers fit on your Balance Sheet?

Even though I spent just over 10 years working for the largest public accounting ...

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Advocates, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Networking, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about “Passion” not Facts

Have you ever had someone come up to you that is so excited about ...

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Advocates, Analytics, Best Practices, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Leadership, Market Differentiation, Marketing, Passion, Relationships, Results, Sales, Social Media, Strategy, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Does your Company have a “Short-term” or Long-term” View of Customers?

If someone asked you how you view your customers, would you say you focus ...

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Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

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