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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Category: Business Strategy

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Results, Sales, Social Media, Strategy, WOM on Steroids, Word-of-Mouth

Is Chipotle Missing a Huge Opportunity?

Chipotle is a well-known success story…created a new place in the market with good ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Innovation, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

WARNING…Mind Mapping might just Kill your Customer Experience

You walk into a store or restaurant or anywhere else and look around. The ...

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Analytics, Best Practices, Business Strategy, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Leadership, Mind Shift, Passion, Results, ROI, Strategy, Tools, Voice of the Customer, Word-of-Mouth

Metrics Drive Mediocrity…They Don’t Measure Everything

Since I just wrote a post on the word “Mediocre” I thought I would ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Mediocre” is NOT in our vocabulary

Average Survey Result Checked On A Clipboard Customer Obsessed organizations have their own vocabulary. ...

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Advocates, Authenticity, Best Practices, Business Strategy, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Social Media Plan…Are the “Streetlights” On?

You’re walking down the streets of Seattle (or any other big city) and the ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Relationships, Social Media, Viral Marketing, WOM on Steroids, Word-of-Mouth

The “Half-life” of Customer Experiences

This is probably my undergraduate degree in Biology coming out, but I was thinking ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Results, Strategy, Voice of the Customer, Word-of-Mouth

If YOU don’t know why you are DIFFERENT…neither do your CUSTOMERS

Identity I had a recent, hauntingly familiar, encounter with a Business Owner the other ...

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Analytics, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Increased Profitability, Leadership, Market Differentiation, Marketing, Results, ROI, Sales, Strategy, Traditional Marketing

FREE = COMMODITY…and Where Companies Lose their Differentiation

Free Word And Fireworks Showing Freebie and Promotion We’ve been hearing the word “Commodities” ...

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Analytics, Best Practices, Business Strategy, CEO, Cost of Sale, Customer Centric, Customer Focused, Customer Obsessed, Increased Profitability, Leadership, Mind Shift, Passion, Results, Risk, ROI, Sales, Strategy, Voice of the Customer

Where do Customers fit on your Balance Sheet?

Even though I spent just over 10 years working for the largest public accounting ...

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Advocates, Blogging, Brand, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Word-of-Mouth, Word-of-Mouth Marketing

Before you Tweet, Post, or Share…Ask ONE QUESTION

After spending over 8 years helping companies set up their Social Media Strategies, plan ...

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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