Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, SEO, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Customers Don’t Care about Your Search Rankings…WHY You Shouldn’t Either

When someone talks about being ranked #1 on Google (or Bing, Yahoo, or other ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Pull Marketing, Push Marketing, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Customer Service is a Risky Strategy

Customer Service by its very nature is a “reactionary” process most organizations create to ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Creativity, Customer Centric, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Selling HAMMERS…or delivering DREAMS?

The word VALUE has been around a very long time…and I’m sure it has ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Relationships, Results, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is the ULTIMATE test of “Customer Action”

Customers tell us all kinds of things…often times what they feel we want to ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you REALLY LOVE your Customers…they don’t think so

Photo of successful businessmen handshaking after striking deal with partners near by There’s no ...

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Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Results, Risk, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Fear of LOSING…more Powerful than Pursuing OPPORTUNITY

From my experience working with many executives, there is one thing that stands out ...

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Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Employee Retention, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Risk, ROI, Sales, Strategy

What’s the “One Thing” in your business?

This is one of my favorite questions to ask a “CEO, President, or Business ...

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Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Results, Risk, ROI, Strategy, Voice of the Customer

Differentiation…the Holy Grail…Misunderstood

Asian businesswoman smile thumbs up with red heart on gray background Differentiation…by definition means ...

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Advocates, Analytics, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Relationships, Results, Risk, ROI, Sales, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

It’s not ALWAYS Greener on the other Side…4 Reasons Why

Almost every business has at least one thing in common…they want more customers. And ...

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