Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Word-of-Mouth is Reactive…but there’s something even Better

People often get confused when we talk about two words…Word-of-Mouth and Advocacy. It’s pretty ...

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Advocates, Authenticity, Brand, Business Strategy, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, Sales, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, Word-of-Mouth

How to Get More “Secret” Information About Your Customers

Are you so in tune with your customers that you could almost finish their ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Loyalty, Customer Satisfaction, Engagement, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Relationships, Risk, ROI, Social Media, Social Media for CEOs, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

CEOs, Presidents, and Business Owners…RISK or OPPORTUNITY?

If you are the leader of your organization, this question is for you… “Are ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Instead of thinking BIG…think IMPACT

I want to be the BIGGEST Company in my industry. I want to have ...

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Advocates, Best Practices, Brand, Content Marketing, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“FOLLOW” Relevant…6 Areas That Matter

It doesn’t matter what speech I give or to what kind of group…as soon ...

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Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

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Blogging, Brand, Content Marketing, Customer Experience, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Strategy, Traditional Marketing

We have Google for a reason…and it isn’t to be “replicated” on Social Media

Google provides a really great service for us (as does Bing and Yahoo)…they help ...

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Advocates, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Networking, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about “Passion” not Facts

Have you ever had someone come up to you that is so excited about ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Customer Loyalty, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Leadership” and “Management” translate in Social Media

LEADERSHIP is about “leading people” because they choose to follow you…emotionally. You are the ...

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Brand, Breaking News, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Increased Profitability, Interaction, Leadership, Marketing, Mind Shift, Relationships, Results, Risk, Sales, Social Media, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

“Why” McDonald’s added FIRST Customer Officer…5 Things to Learn

Believe it or not, McDonald’s has just added its FIRST “Customer Officer.” Whether you ...

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