Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

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Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you REALLY LOVE your Customers…they don’t think so

Photo of successful businessmen handshaking after striking deal with partners near by There’s no ...

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Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Results, Risk, ROI, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Fear of LOSING…more Powerful than Pursuing OPPORTUNITY

From my experience working with many executives, there is one thing that stands out ...

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Advocates, Brand, CEO, Content Marketing, Customer Centric, Customer Obsessed, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth

“I Can’t Wait to See Your Next Promotional Ad…”

Said NO. ONE. EVER. No audience has ever asked for this…yet it’s what we ...

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Best Practices, Brand, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Voice of the Customer, Word-of-Mouth

Are you Creating FEAR with your Customers?

One of the biggest components in creating fear in people is the UNKNOWN. Regardless ...

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Advocates, Authenticity, Best Practices, Blaine Millet, Brand, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Leadership, Market Differentiation, Mind Shift, Passion, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Shock and Awe”…highly UNDERRATED

confidentiality reasons) and it reminded me of why I love what I do…seeing companies ...

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Advocates, Best Practices, Blogging, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Buffet Line” will Make or Break You Today

With the advent of the Digital (or Internet or whatever you want to call ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, Word-of-Mouth

Do you really need to experience the PAIN to get the GAIN?

Portrait of angry woman screaming on the phone isolated on a white background The ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

All Revenue is not Good Revenue…All Customers are not the Right Customers

I was talking to a prospective client the other day and we got into ...

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