Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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Advocates, Authenticity, Best Practices, Blaine Millet, Blogging, Engagement, Helping, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Relationships, ROI, Seattle Business, Social Media, Social Networking, Storytelling, Transparency, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

A story of SUCCESS – Redmond Rousers Rotary…THANK YOU!

One of the great success stories of Rotary International has to be what Kelly ...

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Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it?  But in essence, that’s exactly what ...

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Best Practices, Brand, CEO, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media

A “Long Tail” Strategy makes you memorable

We just finished a weekend where there is tremendous hype about all the “Superbowl ...

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Advocates, Best Practices, Brand, Business Strategy, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Results, Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is part of your DNA – not a “campaign”

Sales are down, the product isn’t moving, we need more customers/clients, we have a ...

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Advocates, Best Practices, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Market Differentiation, Marketing, Passion, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

WOM is leveraged through ADVOCATES

I wrote a blog post on one of my other blogs called, “Have you ...

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Advocates, Best Practices, Pull Marketing, Word-of-Mouth, Word-of-Mouth Marketing

Leveraging the most powerful sales tool you have…

Have you ever gotten a new client or new sale because of Word-of-Mouth? Of ...

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Best Practices, Engagement, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Storytelling, Viral Marketing, WOM on Steroids

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry ...

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Authenticity, Best Practices, CEO, CEO Insights, Employee Retention, Helping, Increased Profitability, Leadership, Passion, Relationships, Strategy

Meet Ron Dohr – when Character wins…

A few weeks ago I had the pleasure of sitting down and talking with ...

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