Customer Experience, Social Media, Voice of the Customer

Who is REALLY in control…the answer might surprise you

This is an interesting question I get asked quite often from CEOs and business ...

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Customer Experience, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM drives Value – McKinsey agrees…

There is a “perfect storm” building out there and it is called Word-of-Mouth Marketing.  ...

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Mind Shift, Social Media

"Social Washing" – Are you guilty?

We all know people and companies who fit in the category of “wannabe’s”, “me-too’s”, ...

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Brand, Leadership, Marketing, Risk, Tools

How much is your "BRAND" worth?

I have to admit – I”M SHOCKED! This past week I was talking to ...

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Risk, Social Media, Strategy

Beware of the "Low Barrier to Entry" consultant

Over the past 9 months we have been seeing more and more so-called “Experts, ...

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Advocates, Pull Marketing, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

To be BIG you have to think SMALL…

Want to build thousands of followers and have lots of people talking about about ...

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