Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

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Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

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Uncategorized

THE NEW ADVOCATE – my new blog…

If you have followed WOM10 you have a pretty good idea of what I ...

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Authenticity, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a ...

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Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has ...

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Advocates, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra ...

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ROI, Sales, Word-of-Mouth, Word-of-Mouth Marketing

Crap is still Crap…

OK, so this post is a bit out of character for me but it ...

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Advocates, Customer Experience, Customer Loyalty, Marketing, Word-of-Mouth

Social Media isn’t about the Marketing Department

OK, I know there will be lots of people jumping on this one but ...

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Customer Experience, Customer Focused, Marketing, Strategy, Word-of-Mouth Marketing

Ready, Fire, Aim – why it works with social media

We have all heard that the only way to have things work right is ...

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