July 14, 2009
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Welcome to BEYOND DIFFERENTIATION™ Blog
Stories and Posts to help you become a “REMARK”able™ organization
July 10, 2009
In our seminars we run across many companies who assume that young people are social media experts. We are the first to acknowledge that many young people are effective users of social media for their social lives, but we also note that most of them have given little thought on how to use these same …
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July 9, 2009
As we were preparing for the first ever Taste and Tweet event at El Gaucho Bellevue, we realized that it would be nice to share photos from the event. We’d seen a number of ways to embed photos in tweets, but we’d never been serious in our observations. We selected some of the most popular …
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July 7, 2009
Today we are presenting to a very special group of people, sponsored by Zino Society and hosted by Davis Wright Tremaine – we sincerely appreciate their “forward thinking” and vision to the future for getting engaged in Social Media. Stay tuned, big things will be coming out of both organizations in the area of Social …
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June 24, 2009
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June 22, 2009
As we repeatedly say in our seminars for business executives, social media is much faster, cheaper, and deeper than traditional media. These changes create game-changing opportunities for business. These same attributes give mis-guided people the opening to totally trash their brand in minutes. For example this article on a well known UK company, Habitat, demonstrates …
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