Welcome to BEYOND DIFFERENTIATION™ Blog

KEY POINT: While treating Customers like they MATTER is getting increasingly scarce in business today, some companies still choose to put their customers first. My recent experience with Zwilling demonstrates how they genuinely care about their customers. Companies that prioritize their customers and show them they MATTER and are IMPORTANT will win and eclipse their …

KEYPOINT: We’ve been led to believe our products and services differentiate our businesses in the eyes of the customer…NOT TRUE! Believing this is a LOSERS GAME…the odds are stacked against the company. This is a COMMODITY GAME. The WINNERS in business figured this out and play a different game…getting their customers to FEEL IMPORTANT, FEEL …

KEYPOINT: Delivering a CONSISTENT and REPEATABLE EXPERIENCE to your customers with every interaction separates the BEST COMPANIES from everyone else. I share a PERSONAL EXAMPLE to help you see what a difference this makes to the customer.KEY QUESTION: Do you give your customers a CONSISTENT EXPERIENCE with every interaction, regardless of location or employee? If there …

KEY POINT: Challenging times, such as Inflation and other economic factors, cause customers to be much more discriminating regarding purchases…both B2C and B2B. When buyers have less spending power, they are forced to evaluate where they spend their money. Businesses that truly DIFFERENTIATE themselves will capture these scarce dollars. Focus on GOING BEYOND DIFFERENTIATION™ instead …

KEY POINT: Most organizations don’t understand BRANDING. They believe it is their cute message, logo, colors, or something else they have created. It isn’t… it’s simply, WHAT OTHERS SAY ABOUT YOU WHEN YOU AREN’T AROUND. That is your TRUE BRAND. Keeping your Brand simple allows it to be much more memorable, and, most importantly, your …

KEY POINT: Every business loves to get feedback on how they did after a customer interaction or purchase. It is valuable data to capture. But if you ask the wrong questions, the data you get will be worthless…and possibly harmful. Asking the RIGHT QUESTIONS will help give you information to take you BEYOND DIFFERENTIATION™ so …