This week I was in a discussion with a new client about their business strategy and how we were going to help them integrate social media to help them build more word-of-mouth and sales – a conversation I have all the time – but this time it hit me and reminded me of something that…
This was an opportunity to be on Barbara Bollinger’s show on KKNW, Chat with Women network, and talk more about social media. After Barbara finally figured out how to pronounce my name, we were off and rolling… Since this was the first time being on Barbara’s show, we spent a little time talking about the…
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Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
Today Barbara Bollinger and I talked a bit about blogging – what it is and why it is so important. The key to blogging is that it gives the person a chance to share their passion about something through their stories and experiences. It isn’t for everyone because it can be lots of work if…
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Another great segment with Barbara Bollinger on the Chat with Women network! Today we dissected how something can “Go Viral” using the power of social media. While going viral might sound like it is the coolest thing ever, it is in certain circumstances but not in all circumstances. I use a live example of a…
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WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
Take a look at this list of companies ragan.com shared on their blog, “Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The…
Sales are down, the product isn’t moving, we need more customers/clients, we have a new product/service to launch, and a host of other issues face business leaders every day. When these happen, many decide it is time to do something about it and will say, “We need to get some “Word-of-Mouth” going out there to…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…