Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”. No, memorable is being the one that someone remembers to tell someone else about…
It happened again last week…when I was giving a speech, someone asked me who was using social media because they thought their target audience wasn’t a big user. Guess again…but that’s a topic for another day. The question I came back and asked them was, “Who is their demographic, and social media aside, do they…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells. What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…
When the internet first came out, everyone viewed it as a “net add” in terms of cost – it was “another storefront” in most people’s mind. They had their traditional media ads on the Radio, TV, and in print in the newspapers, yellow pages, and direct mail pieces. Since the internet wasn’t viewed as and…
It’s always a treat when you get a chance to work with some very bright and awesome people doing some truly great things in our wonderful State of Washington. I get the chance to do that and become a part of the Washington Business Alliance. They are a great group of business leaders and the…
Guardrails – I love that term because it is one of those that everyone gets as soon as you say it. It is all about helping us stay on course and might inflict a little damage but is preventing you from incurring a lot of damage. These are ABSOLUTELY necessary in social media. The purpose…