Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
Category Archives: Voice of the Customer
Who is REALLY in control…the answer might surprise you
This is an interesting question I get asked quite often from CEOs and business leaders when they are wondering what they should do about social media. The question comes up as to which group could benefit the most and in larger organizations, who is in “control” of social media. And especially for CEOs, who live…