In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
Let’s go back in time (at least a few years ago) when the Radio was ruling the airwaves and if you were a business you were trying to get on the best shows to promote your business. If some of you are still thinking and acting this way, I apologize for fast forwarding you into…
Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
When the internet first came out, everyone viewed it as a “net add” in terms of cost – it was “another storefront” in most people’s mind. They had their traditional media ads on the Radio, TV, and in print in the newspapers, yellow pages, and direct mail pieces. Since the internet wasn’t viewed as and…
I just read a great article in the latest edition of BusinessWeek called, “Social Media is Nothing New” by Steve McKee. I love it when “traditional media” gets it right in the “social media” world and this time they nailed it! What I am talking about is “Word-of-Mouth” marketing. Their article talks about what we…
This past week I had the opportunity to meet with a friend of mine in the real estate business. I won’t share his/her name because this isn’t going to be a favorable story – except for you the reader. We met for coffee to find out what he/she was doing with social media in their…
For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest “results” from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don’t “understand” social media and as such are using it incorrectly….