WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
We all know the story… The Tortoise and the Hare…where the Tortoise starts out slowly but just keeps putting one foot in front of the other heading towards his goal, the finish line. Nothing too flashy or exciting, just one after another, after another, after another. Then there is the Hare, running forward, backwards, side…
A few weeks ago I had the pleasure of sitting down and talking with a truly remarkable individual, Ron Dohr. He has a company called Dohr Family Business Consulting that you can check out to learn more about what he does. But as you all know, I don’t pretend to be a “reporter” and give…
Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” The answer is, not much. Word-of-Mouth embodies both STRATEGY and CULTURE. It is not something you wake up one day and say to yourself, “Maybe we should work on word-of-mouth today or this month as our new initiative.” Sadly, it just…
In the world today, you are either “Pimping” yourself, your company, or your products OR you are focused on “Helping” others so they can be more successful. Be honest with yourself and take a good look at what you do as a business or an individual. With the introduction of Social Media in the world,…
I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people). What a great event and what great people. I still can’t believe how it came tumbling down –…