This week I was in a discussion with a new client about their business strategy and how we were going to help them integrate social media to help them build more word-of-mouth and sales – a conversation I have all the time – but this time it hit me and reminded me of something that…
It’s always a treat when you get a chance to work with some very bright and awesome people doing some truly great things in our wonderful State of Washington. I get the chance to do that and become a part of the Washington Business Alliance. They are a great group of business leaders and the…
Last week was my wife’s birthday and we wanted to do something fun and special – of course, where have you heard that before. Since we live in Woodinville Wine Country, Woodinville Washington, we decided having a party at a winery would be a fun experience. But which one – there are tons of great…
I recently read and article about the new head of Newsweek magazine and how he, Tom Ascheim, is having to transform the magazine if they are going to survive. While I am not a big fan of the print media overall because of how they sensationalize almost everything, I do have to agree with Tom…
Interesting question, isn’t it? The word Authenticity has been around for a long time and it has resurfaced in the past few years to be linked to behavior and to customers. But is it really the “right” word for our times and does it really communicate what is really meant by the author? I don’t…
Seth Godin, probably one of the greatest marketing minds of a new era is usually “spot on” in about everything he offers up – at least I believe he is. If you haven’t seen his blog, you have to check it out and follow him for a few weeks to get a feel for how…
I just read a great article in Harvard Business Publishing, “In a downturn, please put aside pathetic platitudes,” written by John Baldoni. The reason this is a great article is that it is “in your face” accurate on what really shouldn’t be going on in organizations. John states in the article that when times are…
I don’t know how many of you enjoy reading about Einstein or not but he had a quote that hung on his door at Princeton that to me was spot on in regard to your customers and generating more revenue. The quote was, “Not everything that counts can be counted, and not everything that can…
It just wouldn’t be appropriate to not have at least one blog entry related to the Olympics – this is my first (and maybe last). I saw a great comment from the biggest name in the Olympics, Michael Phelps, and his coach, Bob Bowman that I felt needed to be discussed a bit. In an…
I just read an interesting article in Marketing Profs that I wanted to share with you. The article, “Three Uncustomer Customer Service Mindsets that Deliver,” gives the reader three different ways to potentially build a better experience and loyalty. I left a comment on their site that basically said, good idea, but not something that…