It happened again last week…when I was giving a speech, someone asked me who was using social media because they thought their target audience wasn’t a big user. Guess again…but that’s a topic for another day. The question I came back and asked them was, “Who is their demographic, and social media aside, do they…
Everyone in business and beyond knows the meaning of “using a Silver Bullet” – where you use something very valuable to get something else very valuable, like a reference to get new customer/client. It is usually used in the regard to getting a reference from someone who you can’t ask too frequently so when you…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
Let’s go back in time (at least a few years ago) when the Radio was ruling the airwaves and if you were a business you were trying to get on the best shows to promote your business. If some of you are still thinking and acting this way, I apologize for fast forwarding you into…
Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
We just finished a weekend where there is tremendous hype about all the “Superbowl ads” and how awesome they are going to be and how we should almost watch the game for the ads. What about the game? Have we gotten to a point where the ads become more important to a larger and larger…
I give hundreds of speeches a year to CEOs, Business Owners, and other top executives on Social Media and how it is changing their world right in front of them. Many see the signs and reluctantly agree they need to do something about it. Others still don’t and hope it will go away or flame…
I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…