Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
OK, I already know, I haven’t posted anything for a while, I have already heard from many of my loyal readers. But there is a reason and some exciting news… Good news is that I have lots of posts drafted so these will start rolling out shortly – stay tuned. I have been talking to…
Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
I get asked all the time why this is new media is called “Social Media” instead of something else. Good question and I don’t really have the “technical” answer other than to give you the business reason why I it is in front. We could have changed the word Social to “Engaged” or “Interact” or…
When you have “FREE” in the conversation, one thing usually happens – everyone wants it immediately. Social Media is no different. Virtually all the social media tools are free to sign up for and start using immediately. And most are quite easy to get started with after only a few clicks. But are they “really”…
I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people). What a great event and what great people. I still can’t believe how it came tumbling down –…
If you are going to get the most value out of using social media, it is important to remember what is at the core of social media – building more trust and stronger relationships. If you think about it, how many relationships have you personally built by not engaging in a dialog but by dominating…