Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

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Podcast

A discussion about BLOGGING

Today Barbara Bollinger and I talked a bit about blogging – what it is ...

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Advocates, Authenticity, Blaine Millet, Engagement, Helping, Interaction, Passion, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Media, Transparency, WOM10

The “Back Story” of a radio show…

Every Friday I get a wonderful treat – I get to spend 20 minutes ...

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Podcast

“Freshness” wins over “Perfection

This podcast is about helping you understand why social media is so successful today ...

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Advocates, Best Practices, Blogging, Engagement, Helping, Passion, Pull Marketing, Relationships, Storytelling, Transparency, Trust, Viral Marketing

Do you have “Passion”?

Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a ...

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Advocates, Storytelling, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Testimony” vs. “Tranparency” – any difference?

I was sitting in church yesterday at Overlake Christian Church listening to a great ...

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Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

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