Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

TRUST and WORD-of-MOUTH…they’re Inseparable

The Desired Result… Everyone on the planet doing any kind of business wants more ...

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Articles, Best Practices, Blogging, Content Marketing, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Blogging “Reincarnated”

Blogging concept Blogging is dead…a phrase that has been going around for as long ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How to SUCCEED at Blogging…One Word

When over 65% of blogs fail in the first 6 months because they run ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, ROI, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

CEOs and Business Owners…it is YOUR JOB

In virtually every speech I give on Customer Centricity or building a Customer Obsessed ...

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Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you have an “Open Door” Policy with Your Customers?

Portrait of several business associates sitting on chairs by office door We have all ...

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Advocates, Authenticity, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sharing is NOT Word-of-Mouth

I know this will be controversial but it needs to be differentiated… When someone ...

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Advocates, Authenticity, Best Practices, Business Strategy, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Social Media Plan…Are the “Streetlights” On?

You’re walking down the streets of Seattle (or any other big city) and the ...

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Advocates, Authenticity, Brand, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Relationships, Results, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Advocacy” is more about your Character than your Work

Two scenarios…which one would you prefer if they were your employees? Hi Bob…I wanted ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Don’t be “That Guy/Girl/Company”

I see a tweet or a post and the title looks pretty interesting…in fact ...

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