Podcast

“Freshness” wins over “Perfection

This podcast is about helping you understand why social media is so successful today ...

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Advocates, Best Practices, Blogging, Engagement, Helping, Passion, Pull Marketing, Relationships, Storytelling, Transparency, Trust, Viral Marketing

Do you have “Passion”?

Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a ...

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Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?”  ...

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Authenticity, Blogging, CEO, CEO Insights, Engagement, Leadership, Passion, Storytelling, Transparency

Perfectionism is your ENEMY!

I was talking to my good friend and client, Michael Lee, the other day ...

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Advocates, Storytelling, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Testimony” vs. “Tranparency” – any difference?

I was sitting in church yesterday at Overlake Christian Church listening to a great ...

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Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

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Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

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