The good and the bad of the Internet is that you can find virtually anything you want or need (the good) and you, and your customers, can find it at the lowest price possible (the bad)…and it might not be from you. So the real question isn’t about how to get found on the internet, the real question is how do you get them to buy from you?
Over 70% of the conversation on most social media channels about businesses and organizations is “experiential”…meaning it is about the experience they had when interacting with your company. Not product or service…but the experience they had when talking, searching, or even buying from you. What was that like? Did it leave them with a WOW, remarkable, awesome, or memorable experience or did it just meet their needs? This is at the heart of why people buy from you. And they talk about it…a lot…on social channels.
According to eMarketer.com, 50% of their respondents said the “primary reason that US Internet users recommend a brand, product, or service is because of good experiences they had.” People love to talk about and share great experiences with others…one-on-one and through social channels. This is at the heart of what creates “word-of-mouth on steroids.” Check out the flow in the diagram below…
So the magic is in developing and “experience” that will cause your customers to talk about you and to share the good news with their connections, followers, and friends. When they do, you just tapped into thousands of new potential customers who might also want to buy from you because of the experience you deliver. This cycle is what drives people to buy from you far more frequently and in larger amounts than just being “found” on the internet…regardless of whether you are at the top of the listing or not.
