The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
Today Barbara Bollinger and I talked a bit about blogging – what it is and why it is so important. The key to blogging is that it gives the person a chance to share their passion about something through their stories and experiences. It isn’t for everyone because it can be lots of work if…
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Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
I had the wonderful experience to listen to film legend, Tom Skerritt, at the Zino Society Entertainment Forum last week. His speech was passionate, emotional, and heartfelt by everyone – and was spot on with his topic. I pretty much know nothing about the film industry, other than I like movies and know what I…
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
I was sitting in church yesterday at Overlake Christian Church listening to a great message by Pastor Mike Howerton talk about “getting unstuck” by facing where you are in life and how you can move on to be more at peace with yourself and others around you – then it hit me. Mike was simply…
I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people). What a great event and what great people. I still can’t believe how it came tumbling down –…