Tag Archive: Traditional Media

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio was ruling the airwaves and if you were a business you were trying to get on the best shows to promote your business.  If some of you are still thinking and acting this way, I apologize for fast forwarding you into…

Think “Replacement Cost” instead of “Additional Cost”

When the internet first came out, everyone viewed it as a “net add” in terms of cost – it was “another storefront” in most people’s mind.  They had their traditional media ads on the Radio, TV, and in print in the newspapers, yellow pages, and direct mail pieces.  Since the internet wasn’t viewed as and…

The “Back Story” of a radio show…

Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff.  These ladies are a riot and they hold nothing back.  The part I enjoy the most being on their show are the…