In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
Maybe it’s all the years I spent helping companies “think strategically” about their business, systems, processes, customers, and of course social media that allow me to make such an emphatic statement. But in all my years of business, it always seems like those that have a solid strategy to start with end up further ahead. …