“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
I had the privilege of speaking to a great group of marketing leaders from the Sr. Marketing & Operations Roundtable (MM&O) of SMPS in Seattle this week at the offices of KPFF Engineering. Generally my audiences are their bosses – the CEOs and Business Owners of companies and organizations. But today, I got to speak…
I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells. What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
We all know the story… The Tortoise and the Hare…where the Tortoise starts out slowly but just keeps putting one foot in front of the other heading towards his goal, the finish line. Nothing too flashy or exciting, just one after another, after another, after another. Then there is the Hare, running forward, backwards, side…
It’s always a treat when you get a chance to work with some very bright and awesome people doing some truly great things in our wonderful State of Washington. I get the chance to do that and become a part of the Washington Business Alliance. They are a great group of business leaders and the…
Guardrails – I love that term because it is one of those that everyone gets as soon as you say it. It is all about helping us stay on course and might inflict a little damage but is preventing you from incurring a lot of damage. These are ABSOLUTELY necessary in social media. The purpose…
I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” The answer is, not much. Word-of-Mouth embodies both STRATEGY and CULTURE. It is not something you wake up one day and say to yourself, “Maybe we should work on word-of-mouth today or this month as our new initiative.” Sadly, it just…