Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, Retention, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Quality STILL wins over Quantity

When it comes to Customers, focus on Quality, not Quantity…it still works…better than ever! ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Storytelling, Strategy, Tools, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Cake Mix” isn’t the Customer Experience…YOU ARE

If you sat down right now and someone asked you which “Cake Mix” they ...

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Advocates, Best Practices, Blogging, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Is “Content Marketing” the new “Promised Land”?

Content, Content, Content…it’s the new buzz word in marketing circles these days. Since Social ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Promises, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Transparency, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Think 180…your Business will STAND OUT…like Hotel Drisco

Everyone wants to be a little better (and different) than their competitors…maybe a lot ...

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Advocates, Authenticity, Best Practices, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Storytelling, Strategy, Transparency, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

What “Language” Do You Use When Speaking to your CUSTOMERS?

Language is critically important when ANY EMPLOYEE interacts with your customer…if the customer doesn’t ...

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Advocates, Authenticity, Best Practices, Brand, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Transparency, Word-of-Mouth

An Unexpected (and awesome) “Customer Experience”

Image courtesy of Upworthy The term “customer experience” is thrown around more today than ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Don’t be “That Guy/Girl/Company”

I see a tweet or a post and the title looks pretty interesting…in fact ...

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Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

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Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

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Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

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