With the upcoming 4th of July holiday coming up, it made me think of the parades and fanfare that goes on around this terrific holiday. But it also made me start thinking about the “noise” level that accompanies these events. Then it hit me… With all the companies I talk to about social media, by…
“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
Everyone in business and beyond knows the meaning of “using a Silver Bullet” – where you use something very valuable to get something else very valuable, like a reference to get new customer/client. It is usually used in the regard to getting a reference from someone who you can’t ask too frequently so when you…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
HAPPY MOTHERS DAY to every mother out there – what a beautiful day we have been blessed with to honor our mothers, wives, grandmothers, mother-in-laws, and any other mother you know that deserves to be honored today! My message is simple today… For one day of the year (at least) stop telling everyone how wonderful…
While I can’t profess to know the internal workings or conversations inside Google, I can tell you something that I know they are afraid of and it isn’t rocket science and it isn’t Bing either. Can you guess what this might be? I can tell you they are afraid of the same thing everyone else…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
Let’s go back in time (at least a few years ago) when the Radio was ruling the airwaves and if you were a business you were trying to get on the best shows to promote your business. If some of you are still thinking and acting this way, I apologize for fast forwarding you into…