Tag Archive: ROI

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells.  What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…

Is Social Media “really” FREE?

When you have “FREE” in the conversation, one thing usually happens – everyone wants it immediately.  Social Media is no different.  Virtually all the social media tools are free to sign up for and start using immediately.  And most are quite easy to get started with after only a few clicks.  But are they “really”…