Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”. No, memorable is being the one that someone remembers to tell someone else about…
“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
While I can’t profess to know the internal workings or conversations inside Google, I can tell you something that I know they are afraid of and it isn’t rocket science and it isn’t Bing either. Can you guess what this might be? I can tell you they are afraid of the same thing everyone else…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
This week I was in a discussion with a new client about their business strategy and how we were going to help them integrate social media to help them build more word-of-mouth and sales – a conversation I have all the time – but this time it hit me and reminded me of something that…
Marketing, marketing, marketing – that seems to be all your hear about in regard to social media these days. While no one can argue it has completely changed the way marketers have to think and act going forward (although many still haven’t adapted and believe traditional methods still work) I wanted to talk about something…
WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
OK, I already know, I haven’t posted anything for a while, I have already heard from many of my loyal readers. But there is a reason and some exciting news… Good news is that I have lots of posts drafted so these will start rolling out shortly – stay tuned. I have been talking to…