Are you memorable? As a business/organization, or individual, or product, or service? People talk and share memorable… But memorable isn’t being the best of the best of the best as Will Smith so aptly quoted in his movie “Men in Black”. No, memorable is being the one that someone remembers to tell someone else about…
With the upcoming 4th of July holiday coming up, it made me think of the parades and fanfare that goes on around this terrific holiday. But it also made me start thinking about the “noise” level that accompanies these events. Then it hit me… With all the companies I talk to about social media, by…
“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
It happened again last week…when I was giving a speech, someone asked me who was using social media because they thought their target audience wasn’t a big user. Guess again…but that’s a topic for another day. The question I came back and asked them was, “Who is their demographic, and social media aside, do they…
The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
I had the privilege of speaking to a great group of marketing leaders from the Sr. Marketing & Operations Roundtable (MM&O) of SMPS in Seattle this week at the offices of KPFF Engineering. Generally my audiences are their bosses – the CEOs and Business Owners of companies and organizations. But today, I got to speak…
Another great segment with Barbara Bollinger on the Chat with Women network! Today we dissected how something can “Go Viral” using the power of social media. While going viral might sound like it is the coolest thing ever, it is in certain circumstances but not in all circumstances. I use a live example of a…
I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
