“Passion” generally takes the backseat to “Promotion” – it is just way easier to promote than to build your messaging around Passion. The path of least resistance is of course, least resistant. Take, for example, the normal Business Owner started or came into their business because of this very reason – they were passionate about…
The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
While I can’t profess to know the internal workings or conversations inside Google, I can tell you something that I know they are afraid of and it isn’t rocket science and it isn’t Bing either. Can you guess what this might be? I can tell you they are afraid of the same thing everyone else…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
This week I was in a discussion with a new client about their business strategy and how we were going to help them integrate social media to help them build more word-of-mouth and sales – a conversation I have all the time – but this time it hit me and reminded me of something that…
One of the blogs I regularly follow is Seth Godin. Why Seth? He has a very no-nonsense way of putting things in plain english for all of us to understand about marketing, customers and a host of other interesting topics. I was thinking the other day about a particular topic to talk about – how…
One thing I have noticed over the years is how important something can be to someone and yet how little attention they give it. Take for example a relationship with someone. How many times do you see the relationship being neglected and taken for granted by the other person – only to wake up one…
I have a problem. The problem is that I am actively engaged in speaking, writing and consulting in the area of Social Media. Why is that a problem? Because I am all about “what can I do for you” in the customer world and in the Social Media world it is “all about me and…