It happened again last week…when I was giving a speech, someone asked me who was using social media because they thought their target audience wasn’t a big user. Guess again…but that’s a topic for another day. The question I came back and asked them was, “Who is their demographic, and social media aside, do they…
Everyone in business and beyond knows the meaning of “using a Silver Bullet” – where you use something very valuable to get something else very valuable, like a reference to get new customer/client. It is usually used in the regard to getting a reference from someone who you can’t ask too frequently so when you…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
This was an opportunity to be on Barbara Bollinger’s show on KKNW, Chat with Women network, and talk more about social media. After Barbara finally figured out how to pronounce my name, we were off and rolling… Since this was the first time being on Barbara’s show, we spent a little time talking about the…
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Today Barbara Bollinger and I talked a bit about blogging – what it is and why it is so important. The key to blogging is that it gives the person a chance to share their passion about something through their stories and experiences. It isn’t for everyone because it can be lots of work if…
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There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
Last week I had a very interesting conversation with the CEO of a medium sized business that I thought was so interesting I wanted to share it with all of you readers out there in “WOM land”. It started off like a lot of conversations I have with top executives about social media – the…
I was talking to my good friend and client, Michael Lee, the other day about blogging and what it takes for a business owner, CEO or any other top Executive like himself to be a consistent blogger. I thought the core of our conversation was so universal to other executives I wanted to share this…
While this is mainly aimed at CEOs and other top Executives that blog, it is applicable to anyone and everyone that considers themselves to be a “blogger” – whether personal or business. Social Media has turned the world upside down, sideways, and any other direction you can think of – it is truly a revolution. …