Everyone in business and beyond knows the meaning of “using a Silver Bullet” – where you use something very valuable to get something else very valuable, like a reference to get new customer/client. It is usually used in the regard to getting a reference from someone who you can’t ask too frequently so when you…
I don’t know if you are in the same boat as I am, but I get bombarded by tons of people and companies anxious to tell me “HOW” to do social media and “WHAT” I need to have to be successful and “WHERE” I should go to get these super special services and results –…
I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
I just got back from Denver after giving a speech to a great management and leadership team that is part of an icon of Seattle Business – EJ Bartells. What a great group of leaders and what a great organization that has endured countless ups and downs in the economy for over 90 years and…
This was an opportunity to be on Barbara Bollinger’s show on KKNW, Chat with Women network, and talk more about social media. After Barbara finally figured out how to pronounce my name, we were off and rolling… Since this was the first time being on Barbara’s show, we spent a little time talking about the…
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Today Barbara Bollinger and I talked a bit about blogging – what it is and why it is so important. The key to blogging is that it gives the person a chance to share their passion about something through their stories and experiences. It isn’t for everyone because it can be lots of work if…
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I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what many businesses are doing these days by either being absent from the social media channels or misusing them. Are you saying this to YOUR customers and employees without even knowing it? Social media was designed to create ENGAGEMENT and SHARING, aka,…
Have you ever gotten a new client or new sale because of Word-of-Mouth? Of course you have, we all have. It is, without question, the best way to get a we client or customer. Not only is it your “lowest cost of sale” when you calculate how much it costs you to get a new…
I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…
In the world today, you are either “Pimping” yourself, your company, or your products OR you are focused on “Helping” others so they can be more successful. Be honest with yourself and take a good look at what you do as a business or an individual. With the introduction of Social Media in the world,…