Speaking

CUSTOMER OBSESSION isn’t a fad or just fun words to say…it is a new WAY OF LIFE! Understanding it is the first step in deciding whether or not this is a direction you, the CEO or Business Owner, want to take your company to achieve the ULTIMATE COMPETITIVE ADVANTAGE…TRUE DIFFERENTIATION.

I have spoken to thousands of Leaders from almost every industry, giving over 1000 speeches in the past 10 years – all with the intent of helping them understand what it means to do business in the CUSTOMER ECONOMY.

There is a Tsunami off shore headed our way…I’ve seen it. So my single purpose is very simple…I want to help the leaders of companies understand that it is there, what it looks like, and how they can move their company to higher ground and not just avoid getting hit by it but thrive beyond any of their competitors. That’s my message…and it resonates with leaders looking to take their businesses to levels they never imagined before. Now they can do it today with the power of using a Customer Obsession Strategy.

But there is more…my ultimate goal is to help every company eliminate the incredibly low return on their marketing dollars and turn this investment into real revenue that grows more and more over time…the ultimate “scaling up” opportunity. Now you have the ability to understand how to virtually eliminate your spend in worthless marketing activities and use these funds to create “Marketing Agents” out of your Customers…letting your Customers do your Marketing for you!

My speeches help company leaders and their employees understand this new and exciting world we live in today and how to not only capitalize on it but to dominate in it and become the leader in their industry. This is about “owning the top” of the mountain, not just being the “best of the worst” in an industry. It is about true and absolute domination above your competitors. I don’t want you to be “a little better” than you are today…I want you to be “massively better” than you are today.

This is the story of CUSTOMER OBSESSION and how to turn your customers into your MARKETING AGENTS to help you grow your business with greater sales, profitability, and higher margins…and be viewed as completely different from your competition. This is a topic that will “light up” your company.

It often starts with a speech…a way to help everyone understand the opportunity that is awaiting them. If you want to have your leadership team, employees, association, or any other audience better understand how to become a remarkable business, my speeches will make that happen…and we’ll all have some fun in the process!

Speaking Opportunities

I offer several venues to deliver this message…here is a sample listing of what these entail. Every speech has a consistent theme, yet is customized for your company, industry association, or any other group of people. All speeches are personalized to meet your specific needs. Here are the most popular speeches I offer…

Keynote Speech (Fee’s are determined based on time, location, and size of group**)

  • Provides overview of the “Internet/Customer Revolution”
  • What is Customer Obsession
  • What is happening in the marketplace today to cause such a dramatic change from the Industrial Revolution
  • Introduction to “Why” this is so critical for the survival and success of businesses today
  • Why this is so powerful for small and middle-market businesses today and in the future
  • How does this pertain specifically to the group…their industry, issues, and objectives
  • What can you, the leaders of the organization, do next to become a Remarkable company

30-Minute Breakfast/Luncheon/Cocktail hour Speech ($300*)

  • Provides overview of the “Internet/Customer Revolution”
  • What is Customer Obsession
  • What is happening in the marketplace today to cause such a dramatic change from the Industrial Revolution
  • Introduction to “Why” this is so critical for the survival and success of businesses today
  • Why this is so powerful for small and middle-market businesses today and in the future

60-Minute Breakfast/Luncheon Speech ($500*)

  • Provides overview of the “Internet/Customer Revolution”
  • What is a “Customer Journey”
  • What is Customer Obsession
  • What is happening in the marketplace today to cause such a dramatic change from the Industrial Revolution
  • Introduction to “Why” this is so critical for the survival and success of businesses today
  • Why this is so powerful for small and middle-market businesses today and in the future
  • Introduction to “How” do businesses go about becoming Customer Obsessed
  • Introduction to “How” businesses create “Marketing Agents” out of their customers…concept of Advocacy

90-Minute Speech ($1000*)

  • Provides overview of the “Internet/Customer Revolution”
  • What is a “Customer Journey”
  • What is Customer Obsession
  • What is happening in the marketplace today to cause such a dramatic change from the Industrial Revolution
  • Introduction to “Why” this is so critical for the survival and success of businesses today
  • Why this is so powerful for small and middle-market businesses today and in the future
  • Introduction to “How” do businesses go about becoming Customer Obsessed
  • Introduction to “How” businesses create “Marketing Agents” out of their customers…concept of Advocacy
  • Overview of “Persona-based Customer Marketing
  • Practical business examples of Customer Obsessed companies and how it impacts their success

2-hour Speech ($1500*)

  • Provides overview of the “Internet/Customer Revolution”
  • What is a “Customer Journey”
  • What is Customer Obsession
  • What is happening in the marketplace today to cause such a dramatic change from the Industrial Revolution
  • Introduction to “Why” this is so critical for the survival and success of businesses today
  • Why this is so powerful for small and middle-market businesses today and in the future
  • Introduction to “How” do businesses go about becoming Customer Obsessed
  • Introduction to “How” businesses create “Marketing Agents” out of their customers…concept of Advocacy
  • Overview of “Persona-based Customer Marketing
  • Practical business examples of Customer Obsessed companies and how it impacts their success
  • What next steps should your organization deploy to get started
  • Open Q & A with specific questions from the group

Half-day (2-hour Speech with 1.5 hour workshop) ($2500*)

  • All elements from our 2-hour Speech listed above
  • Workshop includes:
    • In-depth discussion of Customer Obsession and what makes it successful
    • Detailed Question and Answer session
    • What are the secrets to becoming successful
    • How to start the transformation process from “product/service” focused to Customer Obsessed
    • What are the necessary steps companies go through to complete the transformation

If you’re ready to create some excitement in your next meeting, group function or corporate event, here is how you can contact us for more information.

NOTE:

* Fees quoted do not include travel costs or out-of-pocket expenses that may be incurred in relation to each speaking engagement.  These fees are for Seattle area speeches only.  For group rates or volume discounts, please ask for more details.  Civic and Charitable organizations qualify for special discounts.

** Fees for Keynote speeches are developed based on a detailed discussion to determine the key objectives, industry, size of group, and location. They can range from as little as $1000 to $15,000 depending on the situation. There are no “canned” speeches for Keynote addresses…they are built for the group.