Workshops

Blogs and blogging (2-hour hands-on) ($250/participant*)

  • Provides overview of this “Communication Revolution”
  • What is Social Media and what are the “tools” and “services” available today
  • Introduction to Social Networking (myspace, facebook) and Business Networking (LinkedIn)
  • Introduction to blogs and why this is such a cornerstone to Social Media
  • How to create faster, deeper and stronger relationships with your customers and audiences
  • Why this is so powerful for small and middle-market businesses today and in the future
  • Set-up basic Blogger blog for each participant prior to arriving
  • Instructions on mechanics of blogs
  • Instructions on Posting
  • Direct to the blog
  • Via e-mail such as through Outlook
  • Audio through Yodio™
  • How to build “Persona-based Communications” into your blog for superior results
  • Tracking your results – introduction to using analytics
  • Strategies for building “high quality” followers of your blog

Twitter and tweeting (2-hour hands-on ($150/participant*)

  • Provides overview of this “Communication Revolution”
  • What is Social Media and what are the “tools” and “services” available today
  • Introduction to Social Networking (myspace, facebook) and Business Networking (LinkedIn)
  • Introduction to blogs and why this is such a cornerstone to Social Media
  • How all Social Media Tools “integrate” to create “followers”
  • How to create faster, deeper and stronger relationships with your customers and audiences
  • Introduction to twitter – why it is the next “killer app” in Social Media and Communications
  • Set-up Twitter account
  • Instructions on how twitter works and the mechanics
  • Hands-on posting of twitters
  • How to create “followers” and how to “follow” someone
  • Strategies for building “high quality” followers
  • How to build “Persona-based Communications” into your tweets for superior results
  • Why this is so powerful for small and middle-market businesses today and in the future
  • How to use this as an “organizational” weapon against your competition

Social and Business Networking (2-hour hands-on) ($150/participant*)

  • Provides overview of this “Communication Revolution”
  • What is Social Media and what are the “tools” and “services” available today
  • Introduction to blogs and why this is such a cornerstone to Social Media
  • Introduction to twitter – why it is the next “killer app” in Social Media and Communications
  • Introduction and demonstration of Rich Media tools and Yodio™ and how they work
  • Introduction to Social Networking (myspace, facebook) and Business Networking (LinkedIn)
  • Set-up Social and/or Business Networking account
  • Instructions on how individual Social or Business Networks work and the mechanics
  • Hands-on training of specific Social or Business Network
  • How to create “friends” or “business contacts” and how to leverage these networks
  • How all Social Media Tools “integrate”
  • Overview of “Persona-based Communications”
  • How to create faster, deeper and stronger relationships
  • Why this is so powerful for small and middle-market businesses today and in the future
  • Practical business examples of how other organizations are using Social Media successfully
  • “How-to’s” of which direction small and middle-market businesses should take
  • What next steps should your organization deploy to get started

Customized Workshops (customer specific) ($100 – $250/participant*)

Workshops can be customized to fit almost any organization and any sized group.  These workshops can be both educational and instructional, depending on the desired goal of the team.  Topics that can be modified and customized include:

  • Blogs and blogging for business, executives or corporation
  • Twitter and twittering for business
  • Social Networking and Business Networking – how the two can work together
  • How to execute a Social Media Strategy inside the organization
  • Building a following and market share – examples using various Social Media Tools
  • Rich Media – how to use this powerful tool in your web presence

If you’re ready to get started, here is how you can contact us for more information.

NOTE:  * Fees quoted do not include travel costs or out-of-pocket expenses that may be incurred in relation to each of the speaking engagements.  These prices are for Seattle area workshops only.  For group rates or volume discounts, please ask for more details.  Civic and Charitable organizations qualify for special discounts.  Minimum number of participants is 15 unless previous arrangements have been made.