In social media and especially developing more “Advocates” and “Word-of-Mouth”, it is critical that you “HELP” your audience rather than pushing your product or services and “PIMPING”. This is the difference between using social media the right way or creating negative impressions by using it in a way it wasn’t intended.
This concept is at the core of using social media as a “PULL” approach to communicating and interacting with your audience as opposed to the traditional methods of “PUSH”. In this podcast I talk about the key differences during a radio talk show on how to create this “PULL” approach and attract followers because it is their choice to follow and engage with you.
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