I want to be the BIGGEST Company in my industry.

I want to have the BIGGEST gathering/meetup/networking event in the area.

I want to have the BIGGEST stars/celebrities/athletes at my event.

I want to have the BIGGEST revenue number of all time for our company.

I want to have the BIGGEST __________ (fill in the blank).

Or…

I want to create the greatest IMPACT for my customers business.

I want to have an IMPACT on my employee’s lives.

I want to create an IMPACT in my industry that can change it forever.

I want to IMPACT the world in some way to make it better…one IMPACT at a time.

I want to have an IMPACT on ________ (fill in the blank).

It’s our choice. IMPACT is about PASSION and doing something that helps someone have a better life, whether it is personal or professional. BIGGEST is…well, the BIGGEST.

I get asked all the time if I am going to create a BIG firm because what I do is unique and a bit ahead of its time in areas of customer centricity and social media. My answer is always the same…WHY? What is most important to me is seeing the IMPACT I can have on helping a company think and act differently than their competitors…creating something unique for themselves. I like IMPACT…biggest, not so much.

Regardless of what you do or the size of your business, I would ask/challenge you to think about IMPACT…are you having IMPACT or just providing a product or service. Customer Centric companies create IMPACT for their customers…that is their passion. Product/Service centric companies create opportunities to buy and hopefully become the BIGGEST in their area of focus.

There is a difference. What is your mindset as a business owner, CEO, leader in your company…is it BIGGEST or is it IMPACT? I would encourage you to step back and at least think about it…it might just change the way you view your company and your customers and your employees. It might just change your future…