Today many businesses face a huge epidemic…they aren’t DIFFERENTIATED and they have become COMMODITIZED.
The result: Declining sales, higher cost of customer acquisition, and lower margins.
Their brand may be known but it doesn’t stand out…it isn’t viewed as uniquely individual and different…it isn’t understood. And when we say Brand, we aren’t talking about company logo’s, name, or tagline. Your Brand is about WHY you exist and HOW you help your customers…in a unique and differentiated way. It is what people “say about you” that determines your brand today…what are they saying about you?
Here are the words we hear Business Leaders use today when they talk about their organization…
FEELING LIKE A COMMODITY TO THEIR CUSTOMERS.
LACK OF DIFFERENTIATION.
PRESSURE ON MARGINS AND PROFITABILITY.
DECLINING LEADS AND INEFFECTIVE MARKETING.
FRACTURED COMPANY CULTURE.
NON-REMARKABLE OR MEMORABLE CUSTOMER EXPERIENCES.
If any of these words describe your company and the issues you are facing in the market, you aren’t alone. These are issues the MAJORITY of companies are experiencing today. These are the issues (problems) they are trying to resolve…they just don’t know how.
Fortunately, it’s just where you are…not where you have to be. There are ways move beyond all of these issues…not short term silver bullet solutions…solutions that have a “long tail” of and it can happen faster than you might think!
If any of these words/phrases describe where you are today, we would encourage you to LEARN MORE. See how you can move past these issues and become DIFFERENTIATED and UNIQUE in your industry (regardless of what type of business you are in). It can happen…you just have to decide 2 things.
- Is it Important…
- Are you willing to Change.
If you are…together we can make it happen! You CAN achieve true differentiation of your brand in the market and stand alone from the others fighting each other in the commodity pool they live in today. Are you ready?