Would you rather converse with a person or a building/office/group? Seems silly doesn’t it.
Social media channels, like Twitter and LinkedIn, are designed for “individuals to interact” with each other…not with inanimate objects…such as a “company”. People want to talk to people. We want insights from PEOPLE. We want to inside scoop from people who have it and can share it with us. We want people…
So the next time you are thinking about opening your “company twitter account,” think about who it is you are actually wanting to interact with…they are most likely people…just like you. Your audience wants to hear Bob or Sally or Mike or Carol’s views…not XYZ company views. Those are scrubbed and sterilized to make sure the attorneys don’t go nuts.
Be personal…share what’s real…talk about issues you know your audience really wants to know about. This individuality and sense of interacting with a person is bigger than you think. It is the lifeblood and core component of “social” media.
If you are doing nothing more than tweeting things (and promotions) about your company on your company twitter page or facebook page or LinkedIn page…STOP. Not only will you find it isn’t connecting with your audience, you are probably driving them away.
Be a person…talk to them as you would if you were face-to-face…tell them the way it is…they probably already know the way it is (or have a perception) but it goes a long way if they can hear it from you.
Oh…and one last thought…I have yet to see a “building” spread Word-of-Mouth about anyone…ever!
