Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
While I can’t profess to know the internal workings or conversations inside Google, I can tell you something that I know they are afraid of and it isn’t rocket science and it isn’t Bing either. Can you guess what this might be? I can tell you they are afraid of the same thing everyone else…
One of the great success stories of Rotary International has to be what Kelly Kyle and her team at the Redmond Rousers Rotary have done in the local area. It reminds me of the old childhood story of the “Little Engine that Could” and how it just kept trying and trying and trying and finally…
WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on how you personally use it and what expectations you have when you use it . Let’s look a bit deeper at the two sides to using WOM. To start with, it is important to understand the core reason someone is talking…
I wrote a blog post on one of my other blogs called, “Have you “THANKED” your ADVOCATES today?” because I am so passionate about Advocacy. Then it struck me, this would be worth talking about on our WOM10 site as well. Because at the end of the day, the greatest Word-of-Mouth you can get is…
Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
Maybe it’s all the years I spent helping companies “think strategically” about their business, systems, processes, customers, and of course social media that allow me to make such an emphatic statement. But in all my years of business, it always seems like those that have a solid strategy to start with end up further ahead. …
Let’s face it, in a world of complexity and increasing competition, the one area everyone seems to agree on is that if they had more Word-of-Mouth they would be more successful. End of story. But in this “new world” of recession, increased competition, and new competitors, this is harder and harder to achieve. Traditional media…
You, our audience of followers, readers, and advocates, has connected with us as SOCIAL MEDIA FOR EXECUTIVES for the past year during our “evangelist speaking tour” talking to CEOs, Business Owners, and other Top Executives. We were on a mission. That mission was to educate and share the message about the “Revolution” called Social Media…
When we first launched our seminars, we were convinced that education about the tools of Social Media was the core message. As time progressed and the market martured, we came to realize that social media is really an accelerator channel for the most effective form of marketing – Word-of-Mouth. Thus, we now emphasize the real…