I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
I get asked quite often to distinguish between what is “viral marketing” and what is “word-of-mouth marketing” – apparently there is some confusion out there with these terms. Let’s see if we can’t clear it up and give you some more details. The good news is that both are very powerful and very necessary. Let’s…