This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used. In the future, the amount of flyers that are sent out through the mail will drop dramatically. Most I’m sure will be like me and take them from mailbox to recycle and never…
Word-of-Mouth has its roots in developing trusted relationships with people so you feel no only comfortable, but obligated to refer or recommend someone. People don’t spread the word about organizations and people that are “mediocre” or “average” or “the norm.” No, they spread the word about those that are unique, honest, authentic, and trustworthy and…
I arrived at 6:30am last Thursday morning, September 17th at The Four Seasons Hotel in Seattle to get set up for the the Zino Society annual Zillionare event – their biggest event of the year. As usual, it was slated to be a fast paced, information packed and lively session where 28 entrepreneurs with a…
I have been reading a number of articles, blog posts, twitter and other content on what others think is the “secret to successful blogging” and I am shocked! Most are missing the biggest value of blogging. Most believe that if you have something to say and it can’t be said in 140 characters (twitter and…
Social Media is clearly the “darling” of conversation in many circles today. Why? Without getting into lots of stats and details, its really pretty simple. The tools are free, the press is looking for anything to write about that might keep them alive and traditional media is declining faster than the stock market did last…
We’ve been announcing the social media-driven business communications revolution for nearly a year, and we’re pleased that the New York Times has finally noticed it’s arrival. For nearly a year, we’ve touted the combination of Twitter and a blog as the most effective and affordable marketing tools for small-to-medium businesses. Let’s face it, when the…
In our seminars we run across many companies who assume that young people are social media experts. We are the first to acknowledge that many young people are effective users of social media for their social lives, but we also note that most of them have given little thought on how to use these same…
As we were preparing for the first ever Taste and Tweet event at El Gaucho Bellevue, we realized that it would be nice to share photos from the event. We’d seen a number of ways to embed photos in tweets, but we’d never been serious in our observations. We selected some of the most popular…
Social media offers many new ways to get people’s attention to promote your business. I’d like to share our experience with one of our more innovative projects. Working with Mackay Restaurants – the owners of El Gaucho – we have developed a social media-based campaign for a “Taste & Tweet” virtual tasting of items from…
The entire Twitter system is built to be very fast — in fact it is literally real-time messaging in many cases. This “speed of delivery” can be very attractive to the proverbial spammer crowd, so I appreciate that Twitter has built in some limits that encourage the social messaging nature of Twitter while discouraging the…