The question has come up more than once, “What if we put in a rewards program for referrals or word-of-mouth to our audience, does it still carry the power of WOM?” Great question and deserves some exploration… Social media has completely changed the game in so many ways, but no more than in the world…
Word-of-Mouth has been around since the beginning of time – no one will every refute that fact. While it is the most powerful form of communications – because it carries with it things like “trust” and “integrity” and “recommendations” and “confirmation” and “credibility” and a host of other such terms – it has always been…
One of the great success stories of Rotary International has to be what Kelly Kyle and her team at the Redmond Rousers Rotary have done in the local area. It reminds me of the old childhood story of the “Little Engine that Could” and how it just kept trying and trying and trying and finally…
Take a look at this list of companies ragan.com shared on their blog, “Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The…
Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation. When you do, does your adrenaline go up just a bit, do you get a bit excited, does…
I was talking to my good friend and client, Michael Lee, the other day about blogging and what it takes for a business owner, CEO or any other top Executive like himself to be a consistent blogger. I thought the core of our conversation was so universal to other executives I wanted to share this…
I was sitting in church yesterday at Overlake Christian Church listening to a great message by Pastor Mike Howerton talk about “getting unstuck” by facing where you are in life and how you can move on to be more at peace with yourself and others around you – then it hit me. Mike was simply…
I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people). What a great event and what great people. I still can’t believe how it came tumbling down –…