In the 100+ speeches I give every year, this one question is definitely in the “Top 5″ list of those I get asked, “What’s the ROI of Social Media?” Good question, much more difficult answer depending on the company, their strategy, goals, and expected outcomes. In all my previous training working in a “Big 5″…
Let’s go back in time (at least a few years ago) when the Radio was ruling the airwaves and if you were a business you were trying to get on the best shows to promote your business. If some of you are still thinking and acting this way, I apologize for fast forwarding you into…
Back in the early days, business was done eyeball to eyeball and with a handshake. If you looked away too early you couldn’t be trusted. If you dressed wrong, you couldn’t be trusted. It was a very visual experience in many cases because you always did business looking at the person, their body language and…
Take a look at this list of companies ragan.com shared on their blog, “Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The…
When the internet first came out, everyone viewed it as a “net add” in terms of cost – it was “another storefront” in most people’s mind. They had their traditional media ads on the Radio, TV, and in print in the newspapers, yellow pages, and direct mail pieces. Since the internet wasn’t viewed as and…
Every Friday I get a wonderful treat – I get to spend 20 minutes talking about Social Media LIVE on the Chat with Women radio show, hosted by Pam Gray and Rochelle Alhadeff. These ladies are a riot and they hold nothing back. The part I enjoy the most being on their show are the…
Let’s face it, in a world of complexity and increasing competition, the one area everyone seems to agree on is that if they had more Word-of-Mouth they would be more successful. End of story. But in this “new world” of recession, increased competition, and new competitors, this is harder and harder to achieve. Traditional media…
The beauty of being focused on helping CEOs, Business Leaders and other Top Executives get engaged with Social Media is that you get to hear some great comments and you get asked some great questions. This is one of the best learning experiences I have ever had for understanding what goes on in the minds…