There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy. And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t. I was just asked this again yesterday so it…
Category Archives: Social Media
Word-of-Mouth is the new Judge
Take a look at this list of companies ragan.com shared on their blog, “Report: The 5 Brands that could perish in 2012“, that might not make it through 2012 – very interesting list. It doesn’t really matter whether we all agree or not at this point, that is not the point of this post. The…
When should you “blog”?
Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media. One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…
Thanksgiving is a great teacher for social…
When we think about Thanksgiving, what thoughts are the ones that immediately come to mind? Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work? While it can be…
If you don’t believe me…listen to the kids!
I give hundreds of speeches a year to CEOs, Business Owners, and other top executives on Social Media and how it is changing their world right in front of them. Many see the signs and reluctantly agree they need to do something about it. Others still don’t and hope it will go away or flame…
Is your audience “sharing” or “deleting” your content?
I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them! This isn’t a story about that – much bigger topic for a future post. Nope,…
Welcome Virtual Vino LIVE…
OK, I already know, I haven’t posted anything for a while, I have already heard from many of my loyal readers. But there is a reason and some exciting news… Good news is that I have lots of posts drafted so these will start rolling out shortly – stay tuned. I have been talking to…
Think “Replacement Cost” instead of “Additional Cost”
When the internet first came out, everyone viewed it as a “net add” in terms of cost – it was “another storefront” in most people’s mind. They had their traditional media ads on the Radio, TV, and in print in the newspapers, yellow pages, and direct mail pieces. Since the internet wasn’t viewed as and…
The Tortoise STILL wins the race…
We all know the story… The Tortoise and the Hare…where the Tortoise starts out slowly but just keeps putting one foot in front of the other heading towards his goal, the finish line. Nothing too flashy or exciting, just one after another, after another, after another. Then there is the Hare, running forward, backwards, side…
Washington Business Alliance – thank you…
It’s always a treat when you get a chance to work with some very bright and awesome people doing some truly great things in our wonderful State of Washington. I get the chance to do that and become a part of the Washington Business Alliance. They are a great group of business leaders and the…